Your Competition is NOT Relevant…VALUE is!

You ever get sidetracked or have a mini-panic over what your competition is doing?

Things don’t always go as you’d like them to when you own a practice (I don’t really need to tell you that, lol)…but our tendency when things aren’t going right in business, is to look to others who ARE doing it right in our own estimation.

Now this can be a benefit if you are keeping things in perspective…The business you are comparing yourself to has gone through way different circumstances to get where they are. They could have overcome obstacles that you have yet to see in your business in order to get where they are today.

This is why I don’t concern myself with what my competition is doing. I stay focused on what I can control…and that’s the VALUE that I provide my clients.

You want to create incredible practice goodwill? You want to have patients raving about their visit to your office with their friends, family, and co-workers? You want to see GROWTH? Then STOP focusing on your competition and get focused on what you can uniquely provide.