Its interesting to see the shift in the plastic surgery market in the past decade. With the introduction of social media, we have seen a sharp rise in the number of cosmetic procedures due to an increased awareness of perceived imperfections. Even with the increased opportunity for practice owners to grow their business with the increased demand for cosmetic procedures, nearly 97% of plastic and cosmetic surgeons are losing 8% of their potential clients because of this one single mistake on their websites…More on that in a moment.
According to the American Society of Plastic Surgeons, in the united states alone, there were 37.6 million cosmetic and reconstructive plastic surgery procedures completed in 2015 with the top 5 procedures being: breast augmentation, liposuction, nose reshaping, eyelid surgery, and tummy tucks. Now this might cause many surgeons to narrow their focus on the most popular procedures so that they have a larger potential client base. Now I am all for narrowing your focus on a few procedures so that you can become the “expert” in that field, but there is still a segment that many surgeons are ignoring and that is quickly growing.
ASPS 2015 Plastic Surgery Report informs us that 8% of all cosmetic and reconstructive plastic surgery procedures are conducted on men. This is a market that many surgeons and practice groups are ignoring because the market share just isnt there, but with one simple change to your website, you can begin to capture a portion of that growing market share and quickly become the go-to doc for men in your local area for cosmetic and reconstructive procedures. And if you niche down like our good friend Dr Jason Emer, you can quickly find that the market you used to ignore, is now a significant revenue generator.
So what the heck is the website change I need to make Todd???
Whoa whoa whoa…I’m gettin there!
So taking a look at most cosmetic and plastic surgeon’s websites; whats the most common thing you see on the homepage? Women, right? Exactly! When a dude hops on google and searches for “gynecomastia surgeon near me” and he clicks through to your website and lands on a homepage that doesnt have a single picture of a man…he is instantly drawn away as he feels that you’re not actually the expert since what he is looking for is not on your home page.
Now dont go thinking that you need to have your website guy go post gynecomastia surgery results photos on your home page, but its important to show men who are looking for your services, that male procedures are a focus for your practice. And this is incredibly simple. If you take a look at Elevation Surgical’s Plastic Surgery website template, as you scroll down, you’ll notice that we have included a thumbnail photo with each procedure offered. Included in those procedures is “male breast reduction”. The fact that this is on your homepage can have massive impact on the number of men calling your office to schedule a consultation. But the sad truth is that nearly 97% of cosmetic and plastic surgeons just plain ignore this market where huge opportunity is present.
Elevation Surgical specializes in website conversion optimization. You can have the most aesthetically pleasing website in the industry, but if your website visitors aren’t filling out an online form or calling your office to schedule a consult…how valuable is your site really? Is it generating revenue?
You have only seconds to to make an impression on visitors to your website. If you don’t have it right, they’ll click back, right to your competition. Elevation Surgical offers responsive, intuitive web designs with clear calls to action that convert visitors into new patients. We’ll turn your site into a 24hr patient generating, revenue growth machine. Click Here for a free 30 minute strategy session with Todd. He will analyze your practice, find the areas that need to be improved and develop a strategic plan to boost your revenue. Our digital marketing team can then show you how much money we can make you conservatively, moderately and aggressively.